Most clipping agencies sell an operation, not just edits — campaign management, distribution and review sit around the clips. Agencies bundle these pieces differently, so use this as your checklist when comparing proposals like-for-like.
Defining objectives, audience, platforms, approved source material, brand guidelines, campaign rules, distribution goals and the payout model before anything is published.
Turning your guidelines into a campaign brief clippers can follow: usable content, restricted topics, tone, messaging, caption, platform and disclosure requirements.
Recruiting, onboarding and mobilising independent clippers or creator accounts that fit your niche, then managing them through the campaign.
Moment extraction and clip selection, then vertical edits with hooks, captions and platform-native pacing. Some agencies edit in-house; in network models the clippers do.
Publishing and pacing clips across TikTok, Instagram Reels and YouTube Shorts — on your owned accounts, the agency's, or a network of participating creator accounts. Some campaigns add X or Snapchat.
Manual review of clipper submissions against campaign rules and brand safety: approving eligible clips, rejecting weak ones, and feeding notes back to clippers.
Payouts tied to verified or eligible views, so spend tracks delivered reach at a target effective CPM.
Consolidated views, verified views, impressions, engagement, retention, clip counts and performance by platform and creative angle.
Reading which hooks, formats, angles and platforms performed, then replicating and scaling the winners across the network.
Tell us about your content and goals and we'll point you to agencies that scope this the way you need it.
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